How did the diary and telephone change radio measurement in Australia?

Here's ¬†Asia Radio Today's chat with me about the latest Diary and telephone methodology in Australia. Change can be a challenge to an industry that had stuck with the one supplier for more than 50 years, but in 2013 the Australian Commercial Radio industry made a seismic move.¬† Not only did it move to GfK … Continue reading How did the diary and telephone change radio measurement in Australia?

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